This startup is looking to bring the balance of power back to consumers when shopping.

As Smartphones become more and more ubiquitous in our daily lives, so will apps that offer to deliver almost everything that you need. And because a number of apps are becoming synonymous with the modern way of living, it feels like the right time to introduce a grocery shopping app that lets shoppers check prices from various local stores and do instant comparisons.

The company called Basket, has a new app that was recently launched with the main aim of bringing a high level of price transparency to consumers on their daily or weekly grocery shopping trips and to help them easily find their favorite products.

Relying on crowd-sourced data and paying users to perform certain in-store tasks like tracking pricing information and scanning the barcodes on products, Basket allows you to search for your favorite grocery and add them to your “basket” in the app. It will then show you whether nearby stores have the items available and at how much.

This handy startup was founded by Andy Ellwood and Neil Katara to help shoppers get better deals and save more money when doing their groceries.

“Our reason for creating this amazing app is to help families easily do their grocery shopping expeditions,” explains Ellwood.

The app is available on both iOS and android and tracks more than a million products at over 165,000 stores including Wal-Mart, Walgreens, CVS, Target, Whole Foods, Sam’s Club and many more across the U.S.

So far, Basket has partnered with Amazon Alexa to enhance consumer experience. It’s currently available on iTunes Stores and Google Play. This is one we’ll be keeping an eye on.