The team at Facebook is jumping into the facial filters game with its latest acquisition.
You should definitely look forward to seeing new faces and funny selfies on your Facebook timeline soon. Facebook has just bought Masquerade, the company behind the popular face-swapping app, MSQRD.
As one of the most popular apps in App Store, MSQRD allows you to overlay animated filters over your face, or others, using your phone’s camera to make you look like an object or a famous person. The funny and playful effects range from a monkey, Leonardo DiCaprio at the Oscars and even some rainbow eyes.
A spokesperson for Facebook said;
“Masquerade has built an incredible app, MSQRD that has a first-class imaging technology for video. We are therefore excited to add Masquerade to our team in order to continue enhancing the Facebook experience.”
On their side, Masquerade wrote on it’s blog post:
“We are excited to join forces with Facebook and bring this technology to more than 1.6 billion people on Facebook, which is a scale we never thought possible.”
The two companies have confirmed that MSQRD will continue operating as a standalone app for Android and iOS. Experts are already speculating that this acquisition is a move in response to Snapchat’s recent acquisition of Looksery, which allowed Snapchat to offer several new selfie filters. While terms of the deal were not disclosed at the time of writing, but we have a feeling there’s going to be a big Masquerade ball going on at someone’s office tonight!