Is the “30 Year Sweatshirt” really here?
We know that some fashions are not eco-friendly but the question is – do you believe that a t-shirt that costs around $30 should last forever? Hard to say, but in an era where fashion and clothing companies are in a breakneck race to create fast fashion that results in swift inventory turnover, it’s impossible to not think that having a sweatshirt that could last for 30 years could be a cool idea.
Created by U.K. designer Tom Cridland, the “30 year sweatshirt” is a concept where simple cotton jumpers and t-shirts are made to literally last a lifetime or let’s say to last until 2046.
The sweatshirts are made from a high-grade material that promised to be tear resistant and if the apparel is damaged for any reason the company will replace or repair it for free.
Cridland launched this amazing project back in June and it has already become an international success, and even impressing celebrities such as Daniel Craig, Hugh Grant, Leonardo DiCaprio, Ben Stiller and Robbie Williams. The 25-year-old Londoner is currently seeking funds through crowdfunding to boost this sustainable fashion.
“I started the 30 Year Sweatshirt project to basically promote the concept of sustainable fashion and to make people know that their clothing choices has a major impact on natural resources,” he says.
Cridland is so confident in the garments and the way they’re carefully developed by expert manufacturers to offer buyers such a bold quality warranty. So brace yourself and wait for these cool sweatshirts and other items in the line to hit a clothing store near you.