The Perfect “Burger Drop” Without CGI
You’ve probably seen it more than a thousand times: fast food restaurants using burger drops in their commercials. The burger drop shot involves showing the audience the ingredients and its every layer with the main intention of enticing us into buying burgers based on how fresh, bouncy and nutritious they look in the ads.
But have you ever wondered how these burger ads achieve that perfect bounce? It may surprise you that most of these commercials are unreal and are often CGI modeled to give them the flawlessly delicious look. On the contrary, not all ad directors are in agreement with the use of CGI and one director, Steve Giralt, makes you wonder if it’s even worth all the complex CGI efforts.
Frustrated with all these CGI efforts, Giralt designed a machine to specifically drop burgers as is done in other commercials. The Miami-born Cuban videographer/director created what he refers to as Precision Arduino Timing Relay Imaging Controller (P.A.T.R.I.C). The machine spectacularly coordinates the mustard colliding, ketchup and other burger ingredients to fall in place while triggering a high-speed camera attached to a robotic arm to film the upshots.
As is evident in this video, P.A.T.R.I.C does an incredible job. The process is decently cool and mesmerizing; you couldn’t ask for a more mouth watering result.